Creating and Editing Ad Groups

Creating Ad Groups

Ad group creation takes place within the context of the tabs in your account. This means that you'll set up the components of the ad group on the same tabs where you also view or edit them, so you'll know where to go if you want to go back later and make edits. You can stop in the middle of the creation flow or skip a step and then return later to finish. If you're not interested in the extra guidance, you can choose to set up your ad group all on one page. This option is explained in the forth step below.

Here's how to create an ad group:

1.Sign in to your AdWords account at https://adwords.google.com.

2.On the All online campaigns page, click the name of the ad campaign that will contain your new ad group.

3.Click the + New ad group link that is just above the buttons at the top of the ad group table

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4.At this point, you can choose to create your ad group in the context of the tabs in your account (we'll walk you through the steps), or you can click the Switch to one-page form link, which will let you fill in all the relevant information on one page.

5.If you want continue in the context of your account, name your new ad group. Click Save and continue.

6.You'll be taken to the "Ads" tab. Choose the type of ad you want to create first, then follow the instructions to create your ad and your destination URL. Click Save and continue. The system will check your ad, then take you to the next page.

7.You'll find yourself on the "Keywords" tab of your ad group. Enter keywords in the "Add keywords" text box. You can also use the keyword tool to find and add new keywords.

8.Before saving your keywords, enter your search default bid and automatic placements default bid for this ad group. The bid section will indicate CPC or CPM, depending on which bidding method you have chosen for this campaign. Click Save and finish. The system will check your keywords and then show you your keywords table.

Your new ad group is now active. The ads in this new ad group are available to begin running on the keywords you've chosen. To add managed placements to this ad group, click the Networks tab.