Consider Your Goals

It's important to consider your goals before selecting an ad format. For example, advertisers whose main goals are to reach the largest number of customers and generate the online sales may want to select different ad formats than advertisers whose main goal is to increase brand awareness.

Text ads are the simplest ad format available, the easiest to modify, and have the widest reach on the Google Display Network. However, if your goals are capture the attention of your customers in new and visually stimulating ways to enhance your brand, you might want to try something more engaging, such as display ads.

This module contains guidelines for how to select and refine your display ads for optimal performance. You can follow these guidelines to create your own display ads using the Display Ad Builder, or if you want professional help creating your ad you can use The Google Ad Creation Marketplace to help find an industry expert to assist you.