Campaign Monitoring & Troubleshooting

Troubleshooting Campaign Issues

A common problem advertisers face with their campaigns is consistently meeting their daily budget, and missing potential impressions as a result.

If you regularly meet your daily budget, you may be missing out on additional impressions. To address this, you should evaluate your current return on investment along with your keywords' performance statistics. If a particular campaign is meeting its goals and performing well, you might consider increasing your budget to ensure there's no missed potential.

 Try looking at the recommended budget on the Settings tab for guidance. You can view the recommended daily budget for your campaign by clicking Edit next to the Budget field, and then the + to see any budget recommendations.

Campaign Guidelines & Best Practices

Campaign Best Practices

Every account starts with a single campaign. Each campaign -- whether you have one or multiple -- should reflect a single, overarching goal. When building a campaign, ask yourself "What do I want to achieve with this campaign?" Your answer might be to target a certain audience, sell more products, increase signups, or bring in more leads.

Some effective ways to organize your campaigns are by:

•Theme or product line (coffee products, tea products, gift baskets)

•Your website's structure, such as by categories (purchase, learn, signup)

•Different brands (X, Y, and Z)

•Geography (New York, Chicago, and United States)

•Language (English, Spanish, German)

•Distribution preference (search engines only, Display Network sites only, or both search and the Display Network)

•Budgets (different budgets per product line)

Creating & Editing Campaigns