AdWords Tools

Overview of AdWords Tools

Introduction to AdWords Tools

Overview of AdWords Tools

AdWords tools can be used for a variety of functions.

• Account management tools help you view, edit, and update your account efficiently.
• Keyword tools provide resources for choosing effective keywords.
• Placement refinement tools enable you to optimize where your ad appears.
• Bid and budget management tools help you make the most of your advertising budget, either by saving you time or providing insight into what you should bid for your advertising.
• Ad creation tools enable you to create customized ads to promote your business.
• Troubleshooting tools help you figure out how to solve issues that come up in your account. For example, using the disapproved ads filter helps you quickly find and update ads that aren't running for policy reasons.

Value Proposition for AdWords Tools

We don't expect that every advertiser will find each AdWords tool useful, but we do hope that you'll find value in using the tools that work well for your account. Using the right tools for your account is like using the right tools when you build a house: They make the job easier, and they improve the quality of the finished product. Using the right AdWords tools can help improve your ROI and save you time as you manage your account.

Account Management Tools

About the My Change History Tool

The My Change History tool allows you to view changes to your AdWords account for any time period you choose since January 1, 2006. You can also filter the results by the type of change (such as budget adjustments or keyword edits). If multiple users with different sign-in email addresses manage your account, you can also use the tool to see who made certain changes.

This tool will report the following changes:

• Daily budget adjustments
• Keyword edits or additions
• Changes in ad distribution preferences
• Changes made via the AdWords API

The tool won't display the following changes:

• Maximum cost-per-click (CPC) adjustments made by the automatic bidding option
• Ad approval or disapproval
• Password changes (for security reasons)

Note: It can take a few minutes for your changes to appear in My Change History. If you don't see your most recent changes, please check again later.