AdWords Tools for Monitoring Performance

For more in-depth performance tracking, we suggest that you create reports on the Campaigns tab, or set up conversion tracking and Google Analytics.

Troubleshooting Performance Issues

Overview of Common Performance Issues

Low Quality Score Issues

If your keyword's bid doesn't meet the first page bid estimate and its Quality Score is very low, the Status column of the Keywords tab in your account will read 'Low Quality Score.' Neither the Status column nor the Keyword Analysis field will show the First Page Bid estimate.optimization rather than increasing its bid. Optimization will save you money, plus help ensure the quality of the AdWords program and the overall user experience. If your Quality Score improves, you're likely to see a low First Page Bid estimate.

 This is to emphasize the importance of improving your keyword's Quality Score through

Google Network Issues

If your ad isn't appearing on sites in the Google Network, check to make sure your campaign is opted in to our Display or Search Network by visiting your Settings tab. (Sign in to your account > Click the appropriate campaign > Click the Settings tab). You can opt in to the Search Network, the Display Network, or both under the Networks and bidding section of this tab. An easy way to spot whether or not your AdWords campaign is performing poorly in the Search Network is to check your CTR. A low CTR can indicate poor performance on Google.com and other Search Networks.

Campaign Negative Keywords

If there is overlap between your negative and regular keywords, the negative keyword will block your regular keywords from showing.

Ads Targeted Outside Your Region

You can target your campaigns to specific languages and geographic regions. However, if these targets do not include your own language settings and geographic location, you will not be able to see your ads.